This social media guide aims at promoting African knowledge (in particular about climate change adaptation).
These are the appendixes which provide a more comprehensive list of resources and support information to use this guide most appropriately.


  • Blog: A blog (diminutive of web log) is an “online journal” that is updated with entries that appear in reverse chronological order. Blogs typically contain articles comments by other readers, links to other site, photos and videos.
  • Creative Commons: Creative Commons is a not-for-profit organization and licensing system that offers creators the ability to fine-tune their copyright, spelling out the ways in which others may use their works.
  • Crowdsourcing: Crowdsourcing is a distributed problem-solving process that involves a network of people, also known as the crowd (adapted from Crowdsourcing on Wikipedia, accessed on 6 April 2012). On the Internet it often means that the online network crowd helps create, share, filter, assess content, or solve an issue, giving a richer opinion than would be possible with people offline.
  • Curation: Curation is the selection, preservation, maintenance, collection and archiving of content or other assets (adapted from digital curation on Wikipedia, accessed 6 April 2012)
  • Embedding: Embedding is the act of adding code to a website so that a video or photo can be displayed while it is being hosted at another site. Many users watch embedded YouTube or videos or see FlickR or Picasa photos on blogs and websites rather than on the original site.
  • Facebook: Facebook is the most popular social networking site in the world. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, and Facebook pages of organizations.
  • Geotagging: Geotagging is the process of adding location-based metadata to media such as photos, video or online maps. Geotagging can help users find a wide variety of location-specific information. For instance, one can find images taken near a given location by entering latitude and longitude coordinates into a suitable image search engine.
  • Hashtag: A hashtag is a community-driven convention for adding additional context and metadata to tweets and messages on other social media. Similar to tags on blogposts, youcanadd hashtags to Twitter posts by prefixing a word with a hash symbol (or number sign). Twitter users use hashtagto aggregate, organize and discover relevant posts.
  • Information: Information is understood in this guide as 'organised/formatted/packaged bits of text/signals that are usable by our senses': in print or images (sight and touch) and in sounds and music (sound).
  • Knowledge: Knowledge is a complex term and is understood in this guide as 'information in use' . It represents the way that we combine data and/or information with a variety of inner characteristics (experience, skills, attitude, emotions, interest, intention and need to use data and information) to make sense of data/information and apply it to a given situation where we need to apply it. Various definitions have been provided about information and particularly knowledge among which this one also by one of this guide's authors.
  • Metadata: Metadata refers to information - including titles, descriptions, tags and captions - that describes an online item such as a video, photo or blog post.
  • Microblogging: Microblogging is the act of broadcasting short messages to other subscribers of a Web service. E.g. On Twitter, entries are limited to 140 characters. Microblogging is also known as microsharing.
  • Outreach: The act or practice of visiting and providing the services to people who might not otherwise have access to those services (from Wiktionary, accessed 6 April 2012)
  • Re-tweet: see Tweet.
  • Social media: Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, Facebook, Twitter or photo and video hosting site. More broadly, social media refers to any online technology that lets people publish, converse and share content online.
  • Social networking: Social networking is the act of socializing in an online community. A typical social network such as Facebook allows you to create a profile, add friends, communicate with other members and add your own media.
  • Tags: Tags are keywords added to a blog post, photo or video to help users find related topics or media, either through browsing on the site or as a term to make your entry more relevant to search engines.
  • Traditional media: Traditional media are understood here as the media that existed before social media appeared such as the radio, television, print media etc.
  • Tweet: A tweet is a post on Twitter. RT stands for retweet: Users add RT in a tweet if they are reposting someone else's tweet (because they like the content of that tweet).
  • Twitter: Twitter is a popular micro-blogging social network that lets members post updates of no more than 140 characters.
  • Web2.0: Web 2.0 alludes to a second generation of the Web, putting emphasis on the people to share different types of content, ranging from text to photos, audio and video files, as opposed to broadcasting information towards them as was the case with earlier websites and interfaces.
  • Weblog: see blog.
  • Yammer: Yammer is a social network that is dedicated to organizations. It has a professional orientation but allows, like Facebook, to create an account, follow people, create groups and pages and share various updates in text, pictures, videos etc.
  • YouTube: YouTube is the world’s most popular video hosting site.

This glossary is partly based on and adapted from the glossary that the International Fund for Agricultural Development (IFAD) compiled for their social media guidelines - which have been selected among the key resources in this guide.