1. A. Executive summary (Brief summary of the guide, which might be – pending on time available towards the end of the assignment – presented in a non-conventional manner) [JN1]
  2. B. Background information
    1. a. How this guide came about (about this assignment and our cooperation, who was involved[JN2] etc.)
    2. b. What does it mean to promote African knowledge about climate change adaptation through social media? Why is it important? (whose knowledge are we looking at and for whom? What are social media in a few words; what is special about climate change adaptation and – very generally – what is happening in this field at the moment)
    3. c. Purpose and structure of this guide (what we hope this guide offers, who it is for, what should happen as a result of using it, how it is structured)
    4. d. Caveats about this guide (some potential limitations of this guide, e.g. specific information regarding the intended audience and other potential limitations encountered)
    5. C. Unpacking social media for African knowledge about climate change adaptation
      1. a. Hitting scepticism on the head (before addressing the added value of social media, we want to look at some typical issues, concerns and fears that people put forward when talking about social media and what it boils down to: the WIIFM factor – what’s in it for me?)
      2. b. The benefits of using social media to share knowledge on climate change in Africa [JN3] (the relation between knowledge sharing, social communication, social learning etc. why sharing knowledge matters for climate change research [JN4] and why the combination with Africa is so powerful; why the knowledge cycle allows to think about all of this in a useful way)
      3. c. Promoting African knowledge in practice (this is a common intention but in practice it happens rarely. What does it really mean to promote African knowledge, using language, approaches and tools etc. that Africans are comfortable with – possibly against Northern/Western perspectives; how to go beyond knowledge for/about Africa towards genuine African knowledge and African knowledge processes of creation, sharing etc.)
      4. d. Social media to share African knowledge (what are social media, the main categories of social media e.g. collaborative writing, micro-blogging, online video etc. and the specific platforms and tools e.g. Twitter, blogs, wikis, del.icio.us, Pinterest etc.) and how they can be used, giving some examples in passing[JN5] )
      5. e. The field of climate change adaptation and current African / social media initiatives (looking at the key challenges in this field and how social media are used to leverage rich resources and results, also in Africa and by Africans)
      6. f. Potential pitfalls and troubleshooting (social media are not the only way to address social learning and they can be used in combination with other means of communication; there are limitations such as internet access, literacy, managing information overload, time and budget constraints, trust and privacy, copyright issues etc. that can make the use of social media tricky anyhow; some ideas about how we can overcome these barriers)
      7. D. The desert island resource: If we had to choose one resource, we would advise you to read: (Introducing the one resource that we found as covering most of this guide, explaining what we like about this resource and why but also highlighting what are its limitations and how it can be combined with other resources presented here)
      8. E. Promoting African knowledge about climate change adaptation, using social media – the annotated resources (the central section).[JN6]
        1. a. Promoting African knowledge (series of resources on the topic introduced above – to provide some background information about the implications of promoting African knowledge);[JN7]
        2. b. African social learning (series of resources about it: social learning is the new field that brings together social media and much more in the picture; it is actually an ancient practice but it is being rediscovered and used more powerfully with the web 2.0 revolution and in ever changing combinations with other approaches; how this fits nicely with African learning traditions and practices);
        3. c. Social media-driven empowerment (series of the best guides and other more comprehensive resourcesgiving a tour of current social media and how they can be used to promote and share African knowledge);
        4. d. Using social media following the full knowledge cycle (series of resources and examples showing how social media can be used particularly to identify / generate / share / apply / evaluate African knowledge);[JN8]
        5. e. Beyond African social media for climate change [JN9] (series of resources looking at other interesting present practices and anticipating future opportunities: other approaches complement social media very well e.g. radio, SMS, but also face-to-face and specific traditional African ways of sharing knowledge and ‘mediating meaning’; and social media keep on changing, offering other ways to work with them in a way or another).
        6. F. Conclusions and ways forward;
          1. a. What comes out of this guide; (summarising the key pointers and insights of this guide);
How to get started with all of this? (providing practical entry points to get started with social media[JN10] and reminding some principles such as ‘just dive into it and play with it’); Could also include factors to consider in choosing which social media tool to use
  1. b. What are some limitations in the current literature and practice (what seem to be some areas for further research, further development of this guide etc.).
  2. G. Appendixes
    1. a. Full list of key publications (e.g. the key publications from section E but also other publications, blog posts etc. mentioned throughout the guide);
    2. b. Full list of relevant and interesting institutions and people in this field (that we have encountered in our research and would suggest consulting or contacting);
    3. c. Quick and easy reference guide (only if we have time – a summary matrix of all the tools mentioned with their uses and some linked references about them);[JN11]
    4. d. Glossary[JN12]

This outline and the guide itself will be further developed on a wiki.
The first draft version will be provided as agreed in the Terms of Reference on 23 March 2012.

This social media guide has been prepared by the ILRI-Ethiopia team: Ewen Le Borgne, Kara Brown, Tsehay Gashaw.


  1. A. [JN1]Ok. Makes sense to do when the guide is complete

[JN2]This can go to notes at the end rather than the background
[JN3]Section a &b could be handled as one
[JN4]Thought this might should come earlier (in the background) as suggested above
[JN5]Would be good if this was discussed using the framework of the knowledge cycle mentioned below.
[JN6]The subsections here should match those in “C” above as the resource selection should support arguments presented
[JN7]Not sure this should be a separate section. May leave out if sufficiently handled in the background or may be merged with the section on African social learning.
[JN8]I particularly like this reference to the full knowledge cycle.
[JN9]Would be good to have a narrative on this as well in section “C” above
[JN10]Would be good to include links to tutorials for the different tools; if not already in plan
[JN11]Would love to have this
[JN12]Great idea!