This social media guide aims at promoting African knowledge (in particular about climate change adaptation).
This part of the guide is concerned with explaining what it means, practically, to promote African knowledge about climate change adaptation

Current African social media initiatives for climate change


Most prominent and relevant initiatives

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AfricaAdapt is one of the more elaborated examples of initiatives and it combines local knowledge, new research and hands-on experience to strengthen the livelihoods of communities to adapt to climate change. Through its website, it helps all users develop their own page to upload content on their projects, using photos, videos and audio documents. Newsfeeds, face-to-face gatherings, radio programmes in local languages are additional avenues to share knowledge about climate change adaptation.

Another initiative that created a lot of noise and catalysed African knowledge around climate change, using social media has been Connect4Climate. This World Bank-supported initiative entailed a campaign and a photo & video competition (both closed now), and a community that cares about climate change. The goal of C4C is to "raise awareness about climate change issues around the world, with an initial focus on Africa and its youth". The campaign made use of its website (featuring various blog posts), a Facebook page, a Twitter account a YouTube channel featuring 45 videos and a FlickR account. It also used and RSS feed.

Other climate change (adaptation) initiatives

Other continental initiatives (partly or exclusively focusing on climate change initiative) do not seem to have established a strong social media presence or are not particularly strongly African.

The African Climate and Development Initiative (ACDI) of the University of Cape Town (UCT) "sets out to build knowledge and research capacity in climate change with its compass pointed directly at Africa." This initiative launched under the auspices of the Prince of Wales, with much ado, seems to have peaked around the 17th conference of the parties (COP17). The site features a few videos but no recent resources.

The African Young Scientists Initiative on Climate Change and Indigenous Knowledge Systems (AYSICCIKS) is aiming at empowering African young scientists to actively and effectively respond to climate change in their countries and communities and champion the recognition of the role of indigenous knowledge in adaptation and mitigation. The initiative is therefore very much focused on promoting African knowledge about climate change. However, its social media presence is limited to a Facebook page (not functional at the time of visiting it).

The initiative 'The Role of Participatory Video in Amplifying Children's Voices on Climate Change' is using video technologies to help various communities identify climate risks and develop adaptation strategies. The videos are shared online but do not allow comments or co-creation. However, this initiative also intends to promote citizen-led advocacy efforts that help the community more easily and effectively engage with decision-makers. As such it is not a strong social media initiative but has an engagement strategy that might be nicely complemented with social media.

weADAPT is a collaboration between leading organisations on climate adaptation and includes new and innovative tools and methods, datasets, experience and guidance. This initiative is not strictly about Africa and was mainly instigated from the Stockholm Environment Institute. However it is a social media platform offering a chance for any member to develop their own space. The platform also integrates videos, Google Earth maps, Google documents, Twitter messages etc.